ROI-driven marketing and patient acquisition tips from our CEO & Founder, Jason Tuschman.
The Value of an Autopsy on Your Medical Practice
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Medical Practice Management 101: The Importance of Delegation
After analyzing our diverse clientbase, we determined the single quality that differentiated businesses making less than $1 million a year from those making over (and well over) $1 million a year. That quality is the ability to delegate. We often see doctors take on many different roles and responsibilities for their practice. These might include:
Paid Placement Advertising in Plastic Surgery Marketing
Paid placement advertising is one of the most confusing marketing channels available to plastic surgery practices. In an already competitive industry, seeing a positive return-on-investment (ROI) from paid placement can be challenging.
What is Paid Placement Advertising for Plastic Surgery Practices?
The number one priority for your medical practice marketing strategy should be your existing patient database. Your existing patients are extremely important because you already have a relationship with them. The cost to bring them back into the practice is zero (financially). The only costs associated with re-marketing to your current patients consist of the time and staff resources it takes for implementation.
Return on Investment: A Practice Specific Expectation For Medical Marketing
A discussion of return on investment (ROI) can often feel a little subjective or philosophical. However, to help you understand what to expect for your firm, it’s important to make this conversation as objective as possible. The two most important factors to consider when discussing return on investment are your expectations as an individual and the market you are in.
The rate at which consumers schedule and attend appointments is key to understanding the health and success of your business. This is one of the most important KPIs for your practice, and one you should keep an eye on when you are trying to expand. When it comes to acquiring patients, you want 70% of new patients who schedule an appointment to show up. If you are not reaching this number, you’ll need to evaluate what is keeping patients from coming in and troubleshoot solutions.
Patient Acquisition Starts With Your Medical Practice’s Website Conversion Rate
In elective health care marketing, one of the simplest, but most underutilized metrics in understanding patient acquisition marketing performance is “Visitor To Lead Rate”. Visitor To Lead Rate provides a clear understanding of how both your advertising targeting & advertising creative are working together as a lead generation channel. With respect to your Key Performance Indicators (KPI’s), this is something that should be measured for every marketing channel that you have.