2024 Marketing Playbook
This article provides a definitive playbook for profitable patient acquisition and practice scale through the use of simple to use technology and business (practice) analytics.
The issues and resolutions discussed in this article are determined from 2023 practice data from over 200 health care practices. There are over $1.8 billion in patient charges during 2023 and over 600,000 patients. Thousands of unique marketing campaigns from websites, email, text, social media, and paid placement have been tracked from inception of a lead to patient lifetime value.
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