Engage with your patients with email marketing. Whether you’re sending promotions, event invitations or making patient recalls, RSI’s email platform has the tools you need to grow your practice.
Benefits: Email Marketing
Increase Patient Education
Drip campaigns can be sent to patients in the days leading up to their consultation or procedure to educate them about what to expect or bring. After the appointment you can send review requests, helpful tips for recovery and recommend any follow-up treatments.
Maintain Brand Awareness
Our email builder gives you the tools to upload your logo, match brand color and upload creative imagery that match your other marketing material. You can create emails from scratch or use any of our design templates to look like a professional.
Cost Effective Marketing
Email is one of the most cost effective forms of marketing. It doesn’t cost a lot of money and doesn’t require a lot of your time for your staff. Use it to drive visitors to your website, promote your social media, office events, announce new treatments and send out promotional discounts.
How it Works: Email Marketing to Patients
When you purchase the Patient Recall Marketing software, our team will connect our email platform with your practice management system. Once you’ve used the design builder to create your email, you can build a recipient list by defining audience filters based on their previous activity with your practice. The audience filters that you select will pull patients directly out of your practice management system in real time so you are always targeting the most relevant audience for the email content.
Sending one-time, bulk emails will only take you so far when it comes to marketing products and procedures. The real-time saver comes from automated drip campaigns that run regularly to a specific segment of patients. It’s the “set it and forget it” mentality. Defining a patient journey will help you identify what types of campaigns you can set up that will automatically get sent to patients based on the timing of an inquiry, attendance status, or purchase history. These consistent touch point offers a personal message to your patient without you ever having to think about it and will ultimately drive conversion rates.
Our ROI Tracking and Analytics dashboards will not only keep you updated on the delivery and open rates of your email, but will tell you how many patients booked appointments and made purchases based on the emails you send them. Our emails are equipped with unique phone numbers and trackable links so that when a patient response and makes a purchase, our system ties their information back to that email to give you complete transparency into success of your campaigns.
Use Text Messages To Quickly Engage with Patients. More than 95% of text messages are read within 5 minutes of receipt making it one of the most efficient and personalized ways to re-engage with a patient.
Benefits: Mass Texting Patients
If you’re not promoting your practice via text you’re leaving money on the table! With a 98% open rate, texting is one of the best ways to let your patients know that it’s time to visit your business.
Texting makes it easy to keep patients on track with treamtnet plans by reminding them they need to schedule their next appointment. It takes forever to call everyone on your list, and emails don’t always get opened. Automated text reminders increases attendance and reduces risk of patients missing important treatments or post-ops.
Reach thousands of patients at once with mass announcements. Texting is the easiest way to get the word out quickly about office closures, new locations, upcoming events or unexpected needs to reschedule on a mass level.
Stay to of Mind
Texting doesn’t end when your patient makes a purchase. Follow up to remind them about what they should be doing at home to recover or to check in to see how they are feeling. Your patients will be grateful, and your practice will stay top-of-mind.
How it Works: Mass Texting Patients
Sign up for our Patient Recall Marketing software and reserve your own short code. Then share it with you existing patients and followers. Imagine a message like “Receive text messages with announcements and promotions by texting SIGNUP to 32624” on your in-office signs, website, and email signatures. Pretty soon you’ll have a big, opted-in list.
Send Promotions, Reminders & Notifications
Send your first message in minutes. Patients that text you will automatically become subscribers. What kind of message will work best for your audience? Will it be a promotion, an event invitation, or a reminder? Texting works for any kind of message that you want opened fast!
Watch Your Conversion & Engagement Grow
With a 98% open rate, texting can’t be beat for engaging with your audience. Especially for millennials, texting is the preferred method of connecting with businesses. Texting is the communication tool of the future. Don’t get left behind!