Using a cloud-based CRM means that your practice is using a network of computers to store activity data about your practice. This allows your staff to access any information related to your practice or patients from anywhere with an internet connection and a login to the customer portal. A cloud management system can be especially useful for multiple location practices or practices that have remote employees. Users are able to access the exact same information and work together without physically being in the same office. Managers can update information about providers and procedures in one place and know that everyone will see them and be unified in their communication strategies to patients.

With today’s technology, software companies are able to provide advanced solutions for communicating to and managing the patient journey. By syndicating communication policies across all practice locations and staff members, practices can see positive results in their business analysis. And we mean – Literally. See. Results. In the ROI reporting screens, of course. The more time and money a practice invests in CRM software, the more they can see their opportunity costs decreasing. A CRM supports the execution of repetitive administrative work, which frees up the staff to spend more time on interpersonal relationships and patient care. Once a practice defines their communication strategy and what they want their KPI goals to be, they start leveraging the features, functions, and reporting capabilities of a cloud-based CRM software to implement value-added solutions for their patients, staff, and ultimately, their wallets.