Be Fluid and Adaptable
The most successful practices understand this is the most important characteristic. These practices understand the art and science of surgery is constantly changing. They realize their consumers constantly have different solutions and alternatives in front of them.
These practices know the business of plastic surgery—marketing, cash flow, etc.—is also constantly changing. Successful practices have a fluid mindset, making changes and adapting within their marketplace as necessary.
Lucrative practices are analytical in the way they run surgeries, their business, and their patient experience. They’re monitoring several key performance indicators (KPIs) in all aspects of their business: the operating room, marketing campaigns, and patient engagement. These practices are doing the same things repeatedly and understand how each KPI affects their conversion rate.
Prosperous practices are extremely aggressive. They want to dominate their market, and they do not want any competition whatsoever in the marketplace. It’s an attitude and a mindset that helps drive the success of their practice. It also helps drive the success and motivation of the team, because everyone wants to be on a winning team.
Successful practices do the same things: they plan, they act, they measure, they optimize. Repeat. It allows them to be fluid and adaptable, fostering growth in a successful way.
This is another really important characteristic of a highly successful plastic surgery practice. A good doctor understands they’re only making money when they’re with a patient. This could be providing a consultation or performing a service.
If a doctor is doing something other than being with a patient, they are managing the business. Great doctors try to delegate the business management side of a practice to key team members or key vendors. This allows the doctor to focus on patients and lets others attend to running operations smoothly.