Missed opportunities to create a positive in-person experience for your patients will ultimately drive down leads and reduce your revenue. Fortunately, you can profitably reduce front desk work for your aesthetic practice while also increasing patient engagement and profit. Here’s how:
Rule: Patient engagement should be a priority over non-revenue tasks.
Patient Engagement
Your front desk staff should be handling patient engagement that includes check-in, checkout, and leads. These are key points of interaction with a client to get them in the door and give them the most seamless appointment possible. This is what generates revenue and is where the most focus should go.
Be sure to give your front desk staff as much time as possible to improve patient engagement in these areas. Their ability to handle in-person interactions are essential to your ability to meet and exceed your revenue goals.
Non-Revenue Tasks
Administrative tasks such as appointment reminders, recalls, and more are non-engaging tasks that should take second place to the tasks discussed above. While these are important to the success of your practice, the engagement does not happen face to face.
This means that you can make use of technology (in addition to your office staff) to ensure these tasks are carried out smoothly. Technology is an incredible tool for eliminating much of the workload that could be occupying your front desk staff and taking them away from engaging with your patients.
Cost Analysis
When looking at this from a cost perspective, the answer is clear. While the technology to support your front desk staff will cost a few hundred dollars a month, poor patient engagement could cost you tens of thousands of dollars a month in lost revenue.
It simply makes the most sense to do what you can to support your front desk staff with the tools they need to focus on creating a positive patient engagement experience. When you implement this simple rule, you are sure to see your practice grow.
