Know Your Reputation
As someone with an aesthetic practice, you should know if you have bad reviews, actively respond to those bad reviews, and use that understanding to determine if you have a systemic problem with your business. You are in a highly competitive industry and, as a result, need to stay on top of this information so that you can effectively address any problems that arise before they grow into serious issues.
Despite your best efforts, there may be a dissatisfied client here and there. Don’t let that one negative voice drown out all the others by allowing it to go unaddressed. For a few hundred dollars a month, the right reputation management software will allow you to do just that.
Knowledge is Valuable
In this industry, taking the pulse of your reputation is incredibly valuable. Without reputation management software, you will not only lose out on one patient, but on the lifetime value of the patient and what that could mean for your business. This is especially true if you are receiving consistently negative reviews—you are essentially losing any patient who may find your site online.
Given the many platforms through which individuals can leave reviews, it will be nearly impossible to keep tabs on this on your own while also running your practice. That is why the benefits from reputation management software can provide will more than pay for the cost.
Ultimately, the speed, level of response, and ability for correction that reputation management software will provide your practice is worth far more than the monthly cost of technology. If you have been on the fence about making this investment, let this be the information that pushes you to take the leap. Your wallet and your reputation will thank you.
