What Affects Your Rankings?
If you are not using social media, most of your top ratings will dissipate if they have not done so already. The lack of social media engagement could have a negative impact on your SEO rankings. Social media engagement indicates positive confirmation. Consumers show this by liking your posts, measuring the amount of activity on social media that is related to your business, and the amount of online reviews. This in turn measures the amount of positive activity that search engines can turn into rankings.
The search engine measurement of positive activity raises your SEO rankings. The more positive activity that your practice receives on social media, the more likely your rankings are to increase. This can take you from being a page 2 result to a page 1 result and then eventually to the top-ranking spot.
How Does SEO Monitor Engagement?
Examining how and what has happened to your practice’s SEO rankings could provide an understanding of why the rankings have increased or decreased. If your rankings have decreased, but everything else is OK with your site structure and local citations, it is likely your lack of social media activity that is dragging your rankings down.
High rankings for SEO can only be achieved in today’s market if you have positive social media engagement. Strong and consistent social media content is one way to engage your consumers and draw them into your social media channels. Likes, reviews, and redistribution of your posts are all key factors in gaining positive social media engagement. Without social media, your rankings will go down.
Even if you have great SEO on your webpages, the lack of social media will cause your rankings to decrease, and your practice could lose first page rankings.
To recap, some of the ways to keep in mind to increase your search engine rankings are:
- Site architecture
- Local citations
- Online Reviews
- Social Media Publishing
- Your number of posts
- Distribution of your posts
- Positive engagement
By using these tools and creating positive social media engagement, your elective healthcare practice will be well on its way to earning a top-ranking page on search engines.