IT Veteran Brings 11 Years of Leadership Experience in IT Systems Integration & Product Development

JUPITER, FL (April 1, 2014) – Jupiter, Florida-based medical marketing firm, RSI (RSI), and industry-leader in integrated marketing and patient acquisition systems for independent and multi-location local business, is proud to announce the hiring of Jimmy Rhoades as Chief Technology Officer. Rhoades most recently serviced as Director of Software Engineering for MedQuest Associates in Alpharetta, Georgia. Rhoades brings extensive experience from this 100-location company in multi-location systems integration along with analytics and patient relationship management product development (CRM). Rhoades will play a key role in shaping RSI’s technology strategy as the company embarks on its next phase of product growth and leadership for SMB advertising solutions.

“Jimmy brings to RSI a unique blend of experience spanning the entire breadth of IT systems and development,” said Tuschman.

“In addition, he’s directed systems management and product development at an enterprise level for multi-location facilities with a deep understanding of integrating traditionally separated sources of data due to fragmented operating systems in the local business office.” Jimmy is a proven IT strategist and general manager with extraordinary vision and operational expertise within large, complex multi-location organizations. I am thrilled to welcome Jimmy to RSI [Interactive].”

While at MedQuest, Rhoades established and oversaw a team of developers that created systems integration for more than 100 stand-alone MRI facilities, doctor’s offices, and hospitals. To combat out-of-date manual data gathering, which is often inconsistent, error prone and time and labor intensive, Rhoades developed and managed systems that gathered and consolidated disparate information to provide real-time provider communication and scheduling across the entire enterprise. The result was a process that ultimately streamlined technology systems, optimized workflow and analytics, while allowing for a positive consumer experience through the scheduling, service, and analytics process. This experience will extend RSI’s product leadership position as the only end-to-end solution for real new and existing patient appointment acquisition and associated return on investment analytics for the SMB market.

Prior to his work with MedQuest, Rhoades spent two years with Lucent Technologies as a DBA/Web Developer. Beginning his career as a Computer Operator with HealthSouth, Rhoades was then employed with Vulcan Materials Company as a Systems Analyst and Shaw Industries as a Systems Engineer. Rhoades holds degrees in MIS from the University of Alabama at Birmingham (UAB), and earned a MBA from Shorter College.

“RSI’s Integrated Marketing and Patient Acquisition Platform integrates the entire small business marketing and patient acquisition process, from advertising and appointment scheduling, through to real-time ROI measurement by online and offline marketing channels. This is the only way SMB advertisers can maximize advertising profits and scalability. I believe that Jimmy’s experience can only improve and further enhance RSI’s already successful Platform.”


About RSI

RSI (RSI) delivers its software and marketing services by developing, managing, and automating the patient acquisition and retention process based on its client’s exact return on investment (ROI) from their marketing investments. RSI’s client’s have generated more than $15,000,000 in new patient fees and more than 27,000 patient consultations since 2011.

RSI’s Solution Options Include:
Practice Software (Profit & Loss Reporting By Marketing Channel, Phone & Email Scheduling Analytics, Lead Management & Patient Re-marketing Automation, Automated Reminders, Online Reputation Management)
Lead Management & Patient Scheduling Call Center
Marketing Services (Website Design, Search Engine Optimization (SEO) / Marketing, General Creative Strategy, Account Management