Patient Engagement Drives Patient Acquisition

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Do you know what patient engagement metrics drive patient acquisition? Episode 98 of Spot On discusses which patient engagement metrics drive the key performance indicators of patient acquisition. As it was discussed in previous episodes, patient acquisition key performance indicators are what we look at on a continuous basis.  We look at how many leads you are scheduling, how many attend, how many purchase, and how many you retain. These factors are the key performance indicators of your business. However, there are smaller tactical engagement factors you need to monitor in order to really drive these to the highest levels possible.
"You want to be aware of what tools are available to your team to allow your attendance rate to be the highest possible."

The first thing to look at is how many phone calls you are answering and how fast are you answering them. You want to ask yourself if they are answered in a positive and productive manner. You also want to monitor how fast you are responding to your web leads. You should be doing this in seconds, not hours and days. Those two things are going to increase the rate at which you schedule patients. 

You also want to measure how your attendance rate is doing. You want to be aware of what tools are available to your team to allow your attendance rate to be the highest possible. Typically, appointment reminders are the number one thing to use. Understanding your calendar and making sure you’re scheduling patients as fast as possible can boost your patient retention. 

When it comes to patient conversion, you want to measure a few things. You want to be surveying patients to hear about their experience at the office, and you want to make sure people feel warm and welcomed. Your team should be inviting and have a warm manner. Additionally, you want to survey the doctor or care provider. Do they feel like they are providing the experience, education, and pricing that the consumer is going to convert? Ultimately, you want to use surveys to measure certain factors. This will help with review generation and will drive retention.