Rule: Spend money on revenue generating resources first, not branding.
This means that to achieve the most success, you’ll need to put your money towards resources that are guaranteed to improve your bottom line. The right personnel to manage leads, schedule appointments and convert appointments to revenue are essential to helping your practice bring in revenue from the start. When your office is run smoothly and is under the most productive management, this gives you more time with your patients to establish a relationship that will lead to a higher conversion rate and revenue in the long-term.
Consider Free Branding Options
Branding and exposure can come second. When you decide to embark on branding, consider how you can leverage your time to create your brand first, before investing your money. Here’s how it’s done:
- Engage on Social Media–It provides excellent exposure without costing a penny.
- Strengthen Your Existing Professional Network–Other doctors and professionals in your environment can be a useful tool to help generate leads.
- Focus on Existing Patient Base–These are individuals who already understand the value of your work and may be an easier return sell.
All three of these are free avenues to help with lead generation, but they take time and focus. When you shift your attention from spending your way to exposure and instead hone in on using your time and existing channels to increase exposure, you will be able to grow your business a lot more productively in today’s environment than was possible even 20 years ago.
So if you are looking to minimize additional marketing costs, these tips should be able to help. That said, our team is adept at assisting clients with a wide range of medical marketing concerns. If you have further questions and are seeking advice you can trust, do not hesitate to contact us.