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Increasing Direct/Branded Website Traffic To Your Medical Practice

Measuring your medical practice's direct website traffic is a necessity for the health and growth of your business. Using Google Analytics, you can measure the amount of direct/branded website traffic that you are receiving year-over-year, ensuring that your business continues to grow. When it comes to increasing direct and branded website traffic to your medical practice, the formula is straightforward. Here is what you need to know.
"Using Google Analytics, you can measure the amount of direct/branded website traffic that you are receiving year-over-year, ensuring that your business continues to grow."

Know How Many People Search for You

It may seem obvious, but the first step of increasing traffic to your website is knowing how many people are searching for you. This baseline understanding of your specific numbers is essential to creating a strong foundation from which your practice traffic can grow. Google Analytics provides the ability to track traffic on a year-over-year basis. When analyzing traffic, be sure to assess traffic from:

  • Practice name
  • Provider name

To perform in an initial search of your traffic, begin in Google Analytics. From there, navigate to acquisition, then site content, and then landing pages. In the search bar on the right-hand side, you can type in your keywords to analyze their effectiveness at bringing traffic to your website.

Analyze Increase or Decrease

Once you have an understanding of your yearly traffic and the success rate of your keywords, you can analyze the meaning of any increases or decreases you might discover. Typically, an increase in traffic indicates:

  • Strong patient retention or referrals
  • Strong economic market

A decrease in traffic would signal weak retention or referrals or a weak economic market. Given the fact that a decrease in website traffic is a red flag for your practice, you should make a habit of checking in every quarter to ensure that you do not overlook any potential warning signs.

Adjust Your Approach Accordingly

A repeated decrease in traffic to your website is major cause for concern. If you discover that you are consistently losing traffic, you should immediately evaluate your:

With a greater understanding of where your practice may be missing opportunities for conversions, you can solve your traffic decrease trend and boost visitors to your site.