Search engines are our best friends when it comes to people looking for our services in the area. The first thing you’re going to want to do when exposing your new medical practice location is to make sure you have a local citation page with each search engine. This page is key in making sure your practice’s location is search engine optimized. The next thing you’re going to want to do is to optimize your website for SEO as well. This includes creating a separate location page on your site with the locations of your business, contact information and even a map to give potential patients directions to your practice. Between the local citation page and the locations page, your new location is going to be perfectly optimized for search engines.
Social media is a highly effective way to spread the word about your practice’s new location. Not only does it have an immediate impact, but it’s also extremely cost-effective. The best way to produce content for your social media in regard to your new practice is to create a hashtag and tag your new location. By creating a hashtag, you’re creating a trendy way for potential patients to filter through your content and by tagging your location, you’re giving people a pinpoint location for your new office. This will instantly give them directions to your new location. For example, if you have a new location in Houston, consider posting a video previewing your new location on Instagram and use the hashtag #NewinHouston and tag the address of your office’s location.
Creating an event at your new location and advertising it at your current location is a great way to get people in the door. As the old saying goes, birds of a feather flock together. If one patient sees that a new location is opening up by his or her friend, they’re going to bring their friend to the new location’s event. Extra incentives like special event pricing on products and services, as well as free food and drink will help to bring a crowd to your new location. This may cost you more than the social media exposure, but it will also be a tangible way for your patients to explore your practice’s new location.
Remember, you want to have a high impact exposure to your new location with little to no cost. By setting up your search engine basics, creating new social media posts and hosting an event at your new location, you can ensure your location will take off in no time. Just be patient and play the long game.