Different types of appointments have different implications for your practice and your ROI. The type of appointment you have can put a priority on that appointment and help you prioritize it compared to other appointments. For example, if you have a plastic surgery practice, a breast augmentation appointment is going to be handled differently than a Botox® appointment. Though these appointments are equally important to the patient, the breast augmentation is going to produce more revenue than the Botox® appointment. Because of this, the breast augmentation appointment has a higher value than the Botox® appointment.
The date of the patient’s appointment has a lot to do with the value of that appointment as well. Patients who schedule an appointment closer to the date of the scheduling call have a higher value than patients who schedule their appointments for much further away from the scheduling call. Why is that? The further away the patient’s scheduled appointment, the more opportunity there is for the patient to cancel or reschedule their appointment for a further date. The closer you get to bringing the patient into the office from the time of their appointment scheduling call, the more likely they are to book their procedure, which you can get revenue from. When helping a patient schedule an appointment, it’s imperative to schedule that appointment sooner than later.
When analyzing your appointments, always consider the type of appointment being scheduled and the date at which the patient scheduled the appointment. The more valuable the procedure is and the closer the appointment date is to the time of scheduling, the more valuable the appointment is to your practice.