2019 Overview
| Market Analysis |
Search is Simpler, Not Harder
Content is King
|
Historically, people believed that the focus should be solely on SEO. However, you will not get very far with that as your sole priority. Instead, you should be looking at the structure of your website, the content you produce, and local citations.
What will drive the most benefit to your practice is content. Content is king in 2019 because this is where consumers can engage with your practice, learn about who you are, and provide input with ‘likes’ about what they appreciate in the content.
That engagement allows search engines to rank you higher, because they understand what consumers want. If you are not putting content out there, you will shrink the size of your future leads.
Key Takeaways for the Year
| Essentials for 2019 |
Social Media Strategy
Content Leader
Follow Revenue, Not Assumptions. |
In 2019, content activity is what will drive your practice to first page rankings. Your content can come from before and after photos, blogs, social media, and more. At the heart of your content, you should understand your value proposition: What are you offering in each of these channels to engage with potential clients? Reviews are another important aspect of your content strategy as they will help drive up leads, referrals, and revenue.
It is paramount that you understand your social media and content strategy. Do you have a plan? Do you know what you are creating every month and why? Assign someone in your office the role of managing social media. This individual only needs about five to seven hours a week, a smartphone, and basic editing tools to create and manage this content.
Finally, always follow the revenue. Assumptions will lead you away from where you need to be— so if you keep your attention on your revenue, you will experience growth.
