Could Your Team Tell You What a 2026 Lead Was Actually Worth?
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Friday, October 16, 2026
At 7:30 PM
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MOOR — The Schooner, Gaylord Palms
MOOR is a coastal-chic seafood restaurant built inside the Gaylord Palms Resort's glass-enclosed atrium with a dining room set inside a full-scale replica sailboat “floating” on an indoor lagoon. We'll be seated in the Schooner space itself.
Gaylord Palms Resort & Convention Center, 6000 W Osceola Parkway, Kissimmee, FL 34746
Why this matters for Marketing & Referring Provider Leaders
The metric
Cost-per-Collected-Dollar and Patient Source Attribution Rate not just cost-per-lead.
The roadblock
Most practices can tell you what a lead cost. Few can tell you what it was actually worth once it became a paying patient, or which referring providers are quietly going quiet.
AI orchestration vs. fragmentation
An AI tool that optimizes ad spend or referral outreach without sharing one patient-source record just automates the fragmentation faster.
Who else owns this
Patient Access, Clinical, and Revenue Cycle all determine whether 2026's spend and referral relationships ever became real revenue.
Three “to the point” conversations, not three pitches
Each segment is built around the need for clear transparency of the patient journey from the CSuite to the RCM team and everything in between.
2027 planning & metrics
What leadership should be able to see and forecast from patient inquiry to payment starting with whether 2026 can actually be measured cleanly before anyone commits to a 2027 number.
Your IT Architecture
Is your IT architecture enabling data integration, automation, and improved inquiry-to-payment rates or accelerating fragmentation and patient leakage?
AI enablement in patient revenue optimization
Where AI is actually paying off today across contact center, scheduling, and RCM and where it hasn't lived up to the expectation (yet……).
A real conversation and debate among peers
This isn't a sales pitch. It's a candid, moderated discussion with peer executive panelists across every department speaking from their own experience running multi-site, enterprise-scale practices on the record about what's actually working, and what isn't.
We're keeping the room small and by invitation only: there are only 30 seats for senior leadership at enterprise-level practices.