PATIENT ACQUISITION
BEST PRACTICES VIDEOS AND BLOGS

Below is educational information learned from $150 million in new patient fees and 200,000 new patient appointments. Learn how to solve practice concerns by reading our blogs, watching our videos and downloading art to share with your team.

ROI:

PATIENT ACQUISITION

EPISODE ONE

PATIENT ACQUISITION

SMART GRAPH:

[DOWNLOAD]

ROI:

KPIs

(Key Performance Indicators)

EPISODE TWO

KEY PERFORMANCE INDICATORS

SMART GRAPH:

[DOWNLOAD]

MARKETING:

VISITOR TO LEAD RATE

EPISODE THREE

VISITOR TO LEAD RATE

SMART GRAPH:

[DOWNLOAD]

PATIENT SCHEDULING:

SCHEDULED TO ATTENDANCE RATE

EPISODE FOUR

SCHEDULED TO ATTENDANCE RATE

SMART GRAPH:

[DOWNLOAD]

ROI:

RETURN ON INVESTMENT

A PRACTICE SPECIFIC EXPECTATION

EPISODE FIVE

ROI A PRACTICE SPECIFIC EXPECTATION

SMART GRAPH:

[DOWNLOAD]

PATIENT RETENTION:

PATIENT RETENTION TARGETING

EPISODE SIX

PATIENT RETENTION TARGETING

SMART GRAPH:

[DOWNLOAD]

MARKETING:

MARKETING CHANNEL PRIORITIES

EPISODE SEVEN

SMART GRAPH:

[DOWNLOAD]

MARKETING:

Demystifying
Paid Placement

Episode EIGHT

SMART GRAPH:

[DOWNLOAD]

patient scheduling

Lead Management & Patient Scheduling

Episode Nine

SMART GRAPH:

[DOWNLOAD]

MARKETING

Search Is Simple, Profits Are Hard

Episode Ten

SMART GRAPH:

[DOWNLOAD]

Patient Retention

Effective Event Planning

Episode ELEVEN

SMART GRAPH:

[DOWNLOAD]

Patient SCHEDULING

Email Follow Up Best Practices

Episode TWELVE

SMART GRAPH:

[DOWNLOAD]

Patient RETENTION:

REAL TIME PATIENT SURVEYS

Episode THIRTEEN

SMART GRAPH:

[DOWNLOAD]

PATIENT ACQUISITION:

CALENDAR OPTIMIZATION

EPISODE FOURTEEN

SMART GRAPH:

[DOWNLOAD]

Marketing:

Choosing The Right Marketing Company

Episode FIFTEEN

SMART GRAPH:

[DOWNLOAD]

MARKETING:

TEAM ROLES IN MARKETING

EPISODE SIXTEEN

SMART GRAPH:

[DOWNLOAD]

PATIENT RETENTION:

1:1 PATIENT RETENTION MARKETING

EPISODE SEVENTEEN

SMART GRAPH:

[DOWNLOAD]

ROI:

​TRACKING ROI BY MARKETING CHANNEL​

EPISODE EIGHTEEN

SMART GRAPH:

[DOWNLOAD]

​MARKETING​:

​​LOCAL BUSINESS CITATIONS

EPISODE ​NINETEEN​​

SMART GRAPH:

[DOWNLOAD]

​PATIENT ACQUISITION:

​DATA & PROCESS INTEGRATION

EPISODE TWENTY​​

SMART GRAPH:

[DOWNLOAD]

ROI:

MEASURING YOUR WEBSITE’S ROI

EPISODE TWENTY-ONE​​

SMART GRAPH:

[DOWNLOAD]

MARKETING:

REPUTATION MANAGEMENT BEST PRACTICES

EPISODE ​TWENTY-TWO

SMART GRAPH:

[DOWNLOAD]

PATIENT SCHEDULING:

INCREASING CONVERSION RATES

EPISODE ​TWENTY-THREE

SMART GRAPH:

[DOWNLOAD]

MARKETING:

PAID PLACEMENT STRATEGY

EPISODE ​TWENTY-FOUR

SMART GRAPH:

[DOWNLOAD]

​MARKETING:

MEDIA PLAN

EPISODE ​TWENTY-FIVE

SMART GRAPH:

[DOWNLOAD]

PATIENT ACQUISITION:

PHONE ABANDONMENT RATE

EPISODE ​TWENTY-SIX

SMART GRAPH:

[DOWNLOAD]

MARKETING:

MEDIA PLAN: YOUR PRACTICE’S NORTH STAR

EPISODE ​TWENTY-SEVEN

SMART GRAPH:

[DOWNLOAD]

ROI:

FINANCIAL OPPORTUNITY COSTS

EPISODE ​TWENTY-EIGHT

SMART GRAPH:

[DOWNLOAD]

MARKETING:

PRACTICE MARKETING AUTOMATION

EPISODE ​TWENTY-NINE

SMART GRAPH:

[DOWNLOAD]

MARKETING:

RETARGETING DEAD LEADS

EPISODE ​THIRTY

SMART GRAPH:

[DOWNLOAD]

MARKETING:

IN-OFFICE PATIENT MARKETING BEST PRACTICES

EPISODE ​THIRTY-ONE

SMART GRAPH:

[DOWNLOAD]

PATIENT ACQUISITION:

CANCELLATION FEE VS. CONSULTATION FEE

EPISODE ​THIRTY-TWO

SMART GRAPH:

[DOWNLOAD]

MARKETING:

SOCIAL MEDIA’S IMPACT ON SEARCH ENGINE RANKINGS

EPISODE ​THIRTY-THREE

SMART GRAPH:

[DOWNLOAD]

MARKETING:

BRAND AWARENESS: SOCIAL MEDIA VS. OFFLINE

EPISODE ​THIRTY-FOUR

SMART GRAPH:

[DOWNLOAD]

MARKETING:

SOCIAL MEDIA BEST PRACTICES FOR BRANDING

EPISODE ​THIRTY-FIVE

SMART GRAPH:

[DOWNLOAD]

MARKETING:

FACEBOOK FOR BRANDING

EPISODE ​THIRTY-SIX

SMART GRAPH:

[DOWNLOAD]

MARKETING:

INSTAGRAM FOR BRANDING

EPISODE ​THIRTY-SEVEN

SMART GRAPH:

[DOWNLOAD]

MARKETING:

YOUTUBE & LINKEDIN FOR BRANDING

EPISODE ​THIRTY-EIGHT

SMART GRAPH:

[DOWNLOAD]

ROI:

HOW TO COMPETE IN A COMMODITIZED PLASTIC SURGERY MARKET

EPISODE ​THIRTY-NINE

SMART GRAPH:

[DOWNLOAD]

ROI:

HOW TO COMPETE IN A COMMODITIZED PLASTIC SURGERY MARKET – PART 2

EPISODE ​FORTY

SMART GRAPH:

[DOWNLOAD]

ROI:

HOW TO COMPETE IN A COMMODITIZED PLASTIC SURGERY MARKET – PART 3

EPISODE ​FORTY-ONE

SMART GRAPH:

[DOWNLOAD]
<! –start episode 42 –>

ROI:

PATIENT LIFETIME VALUE IN MEDICAL PRACTICES

EPISODE ​FORTY-TWO

SMART GRAPH:

[DOWNLOAD]

PATIENT RETENTION:

PATIENT LOYALTY PROGRAM IN MEDICAL PRACTICES

EPISODE ​FORTY-THREE

SMART GRAPH:

[DOWNLOAD]

PATIENT RETENTION:

PATIENT REFERRALS FOR MEDICAL PRACTICES

EPISODE ​FORTY-FOUR

SMART GRAPH:

[DOWNLOAD]

MARKETING:

MEDIA BUYING FOR MEDICAL PRACTICE MARKETING

EPISODE ​FORTY-FIVE

SMART GRAPH:

[DOWNLOAD]

PATIENT RETENTION:

NEW VS. EXISTING PATIENTS: MEASURING MEDICAL PRACTICE HEALTH

EPISODE ​FORTY-SIX

SMART GRAPH:

[DOWNLOAD]

MARKETING:

INCREASING DIRECT/BRANDED WEBSITE TRAFFIC TO YOUR MEDICAL PRACTICE

EPISODE ​FORTY-SEVEN

SMART GRAPH:

[DOWNLOAD]

MARKETING:

HOW CONTENT MARKETING IMPACTS SEO FOR MEDICAL PRACTICES

EPISODE ​FORTY-EIGHT

SMART GRAPH:

[DOWNLOAD]

MARKETING:

VIDEO MARKETING FOR MEDICAL PRACTICES

EPISODE ​FORTY-NINE

SMART GRAPH:

[DOWNLOAD]

MARKETING:

SEO TIPS FOR ADDING A NEW MEDICAL PRACTICE LOCATION

EPISODE ​FIFTY

SMART GRAPH:

[DOWNLOAD]

ROI:

BEST PRACTICES FOR GROWING YOUR AESTHETIC PRACTICE WITH NEW BUSINESS UNITS

EPISODE ​FIFTY-ONE

SMART GRAPH:

[DOWNLOAD]

PATIENT RETENTION:

A MAP FOR IMPROVING PATIENT RETENTION

EPISODE ​FIFTY-TWO

SMART GRAPH:

[DOWNLOAD]

MARKETING:

MAXIMIZING YOUR MEDICAL PRACTICE’S VENDOR RELATIONSHIPS

EPISODE ​FIFTY-THREE

SMART GRAPH:

[DOWNLOAD]

MARKETING:

TEXT VS EMAIL MARKETING FOR MEDICAL PRACTICES

EPISODE ​FIFTY-FOUR

SMART GRAPH:

[DOWNLOAD]

ROI:

HOW TO COMMUNICATE PRACTICE PERFORMANCE

EPISODE ​FIFTY-FIVE

SMART GRAPH:

[DOWNLOAD]

PATIENT SCHEDULING:

TROUBLESHOOTING PATIENT ACQUISITION

EPISODE ​FIFTY-SIX

SMART GRAPH:

[DOWNLOAD]